Rob La Terra (he/him) is a New York–based video editor and visual storyteller working at the intersection of fashion, branded content, narrative, and documentary. Known for his sharp aesthetic and humanist approach, Rob crafts stories that look stylish and cut deep — blending editorial instinct with emerging tools like AI to deliver compelling work across both digital and cinematic formats. His clients include global brands such as Adidas, Tinder, Champion, and Maybelline.
With a background in both direction and editing, Rob brings narrative clarity and emotional rhythm to every project — whether shaping a fast-turnaround campaign or developing original scripted work. He blends hands-on craft with future-facing workflows to create content that’s both technically sharp and emotionally resonant.
Rob works intentionally, alongside an inclusive and diverse creative community, and is committed to championing a film industry that reflects those values. When not editing or directing, you’ll find him rewatching dark comedies, romanticising his Italian heritage, or dodging the impossible task of naming a favourite film.
